A Family Owned & Operated Insurance Agency

Providing a Unique Approach for Your Business Insurance and Surety Bond Programs

Deep experience. Personal attention. Superior service — from a family that treats your business like their own.

Three Generations of Trust

In 1983, Everett True started an insurance agency with his two sons. His vision: a family business delivering solid insurance and surety programs with superior service.

Today, the second and third generation carry on that vision: John, with his sons Logan and Lyle. We are independent — not affiliated with any other broker.

40+ Years of Experience
3 Generations
5 Owner-Operators

Not Your Typical Insurance Agency

The Scale Trap

We don't operate like most agencies. Their model is scale: process as many policies as possible at the lowest cost. After acquisitions, new owners cut service costs — which often means cutting service.

Five Owners. All Named True.

When our Customers need something done, it isn't delegated or outsourced. An Owner handles your day-to-day service — from certificates to claims to contract reviews. You won't hear, "Let me check with our claims department." It gets done by us. It gets done right.

Proven Results

Personal attention by agency Owners delivers better service — and our customer feedback reflects it.

Your Business Comes First

We start by learning about you and your business — to find where we can add real value. Our mutual goal is to make your organization better. We build long-term relationships through transparency and honesty.

Let's Talk
01

Listen & Learn

We begin every relationship by understanding your business and its unique needs.

02

Add Real Value

We determine where our involvement can improve your overall operations.

03

Build Long-Term Trust

Transparency, honesty, and consistent results — that's how we earn your continued business.

Our Customer Service Portfolio

We've invested heavily in technology and resources that rival national brokerages — allowing us to deliver sophisticated coverage, risk management, and claims solutions.

Workers Compensation

In-depth Experience Rating analysis, future modification forecasting, NJCCPAP credit applications, class code reviews, and premium audit assistance.

Claims Handling

Active monitoring from start to finish. Site visits for large or complex claims. Guidance through discovery demands and the full claims process.

Risk Transfer

Best practice subcontract language, sample certificate formats, and thorough review of subcontractor insurance certificates.

Contract Review

Identification of indemnification obligations, insurance requirements, and onerous language such as unlimited consequential damages.

Bid Worksheets

Full cost calculation spreadsheets, insurance cost breakdowns for competitive bids, time & material and OCIP projects, plus simplified bid rate formats.

Problem Solving

COI compliance blueprints, court decision reviews affecting your coverages, and subcontractor policy analysis for higher-hazard risks.

Are We Right for Your Organization?

  • Small, but mighty. Deep experience in construction insurance and surety bonds — from start-ups to $100M+ firms.
  • Technology-driven. We've invested heavily in technology — research and reference tools that many larger agencies lack — so we deliver answers quickly.
  • Always accessible. No "office hours" at the True Agency. When a Customer needs something, they can speak to an agency Owner any time, any day.
  • Beyond renewals. When a client needed OSHA 10-Hour recertification, we found a faster approach that satisfied the requirement and saved our Customer time and money.

Let's start with a conversation about your business.

(973) 381-8733

or

Send Us a Message

Meet the True Family

Five employees. Five Owners. All named True.

John True

Principal

Logan True

Owner

Lyle True

Owner

All team members are owner-operators with a direct, vested interest in delivering superior service to every customer.

Start the Conversation

Tell us about your business and we'll determine where we can add real value.

Address

4 Valley View Dr.
Mendham Township, NJ 07945

Availability

No "office hours" — reach an Owner any time, any day.

Areas Served

New Jersey, New York, and nearby areas

We'll respond within one business day.